Rule 240, Here I Come

 You can bet your sweet asinine airport delays I’ll be asking for rule 240 whenever necessary.  TODAY Travel Editor Peter Greenberg’s “Stranded at the airport? Don’t forget Rule 240″
But wait, maybe I won’t be able to invoke Rule 240.  Maybe it’s Rule 18.  This is quickly getting very confusing.

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Know Your Tribe

Seth Godin occasionally strikes a chord with me.  He did yesterday.
My company is the proud publisher of many great brands.  Those of us who work with the brands extensively know that brand management is a world unto itself.
That said, I think Godin is so right-on when he says that it isn’t all about brand management [...]

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iDig iStorez!

Every once in a while I learn of a site, check it out, and know instantly that it’s something that will stick with me. Or at least that I’ll see its value immediately and feel the need to share it with others.  iStorez just did both for me. 
iStorez rounds up thousands of newsletters from online stores [...]

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Indiana is Fantasy (Football) Land

We may have flubbed our return run to the Super Bowl, but at least Indiana can be proud of this stat: We rank third in “the intensity of fantasy football participation” according to Compete.com.  I’m partial to CBS Sportsline for running my league, but ESPN and Yahoo were featured in this study.
I couldn’t be prouder [...]

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Three Brands, Coexisting & Profiting

I keep running into this ad on one of my favorite blogs, and it keeps catching my attention.  Not because it’s bedazzling in any manner, but because of the triple-threat it’s advertising: Apple, Dell, and HP. 
It just seems surprising, and pleasing really, to see the three brands politely sitting together.  And it’s impressive too… because [...]

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Apple Highlights: Best Buy, iPhone, Training(!)

Apple recently release 4th quarter 2007 results, and here’s what caught my attention.
+ Apple had 201 stores open during the quarter.
+ Number of Apple Store visitors leapt to 38.4 million from 28 million prior year in Q4.
+ Apple retail stores generated $1.7 billion revenue in Q4 2007 vs. $1.11 billion in Q4 2006.  Huge jump.
+ [...]

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For Dummies Authors All Bunched Together

A cool article from The Bulletin in Bend, Oregon, a small community which is home to several of our authors: Jim Schell, Bill Chiaravalle, Suzanne Schlosberg, Dirk Zeller, and Barbara Findlay Schenck.
 Some highlights, and insight into the For Dummies brand, from the article:
‘… Deschutes County’s concentration of “Dummies” authors is about 8.6 times higher than the [...]

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Print is Dead, Nobody Reads Anymore, Blah Blah Blah

If either or both of these oh-so-bold (-generic, -flippant, - ignorant, , -inflammatory, -statistically untrue) comments are true, then why are Amazon.com, Penguin Group, and HP bothering with this contest?

Nice collaboration and co-marketing by Amazon, Penguin Group, and Hewlett-Packard, and a bright opportunity for authors.

Quick question for Amazon: Isn’t the word Kindle a bit too [...]

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Hot or Not Sites of 2007

What does a site have to do to increase its number of hits by 31,689%?
Or, what causes a site to lose 90%
Compete’s “Fastest Moving Sites” provides a look at the sites who gained, or lost, the most hits in 2007.
http://blog.compete.com/2008/01/17/2006-vs-2007-top-moving-sites/

I think I’ll be geeking out on Compete a lot in the future.  Here goes my [...]

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Fake Steve Jobs is Really, REALLY Funny

Check out his acceptance speech of a Crunchie Award, on behalf of Real Steve Jobs and Apple.  The language is NSFW.  But hilarious.   Based on this 4-minute clip alone, I’m now an admirer.

You can find a recap of the Crunchie Award winners here.  Take a few minutes to check out the nominees and winners.  I [...]

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