March is Dummies Month!

Do you know you’re not dumb, but feel frustrated nonetheless?
Craving some lightheartedness in your reference materials?
Been seeing a lot of yellow and black lately?
Having sudden urges to save $5?
Have no fear, Dummies Month is here. Whether your favorite book retailer be A1Books or Amazon, Powell’s or Softpro, or any of these other participants listed below, now’s [...]

Read Full Post »

How to Spread Your Book Brand

Thank you to MAKE for the running guide to the NYC Toy Fair 2008.
One product has caught my eye, specifically because of how a book publisher landed its brand all over the product and packaging, and I mean that in a good way.
The product is the “Speaking Spelling Bee” from Franklin.  As MAKE points out, [...]

Read Full Post »

Know Your Tribe

Seth Godin occasionally strikes a chord with me.  He did yesterday.
My company is the proud publisher of many great brands.  Those of us who work with the brands extensively know that brand management is a world unto itself.
That said, I think Godin is so right-on when he says that it isn’t all about brand management [...]

Read Full Post »

iDig iStorez!

Every once in a while I learn of a site, check it out, and know instantly that it’s something that will stick with me. Or at least that I’ll see its value immediately and feel the need to share it with others.  iStorez just did both for me. 
iStorez rounds up thousands of newsletters from online stores [...]

Read Full Post »

Three Brands, Coexisting & Profiting

I keep running into this ad on one of my favorite blogs, and it keeps catching my attention.  Not because it’s bedazzling in any manner, but because of the triple-threat it’s advertising: Apple, Dell, and HP. 
It just seems surprising, and pleasing really, to see the three brands politely sitting together.  And it’s impressive too… because [...]

Read Full Post »

For Dummies Authors All Bunched Together

A cool article from The Bulletin in Bend, Oregon, a small community which is home to several of our authors: Jim Schell, Bill Chiaravalle, Suzanne Schlosberg, Dirk Zeller, and Barbara Findlay Schenck.
 Some highlights, and insight into the For Dummies brand, from the article:
‘… Deschutes County’s concentration of “Dummies” authors is about 8.6 times higher than the [...]

Read Full Post »

Oprah’s World Domination

The Oprah Winfrey Network will debut to 70 million households next year.  You can add this to her TV show, TV Movies, Web site, magazine, and satellite radio network.  Her new network will be a part of Discovery and take over for Discovery Health.  “Winfrey envisions the programming dealing with issues such as money, health, [...]

Read Full Post »