Let’s say you’re a company who sells sandwiches. Really tasty sandwiches. And you package these great sandwiches and resell them through a variety of great outlets, stores around the world. Some of these are great big chains of stores. And they like your sandwiches, buy a lot of them, and resell them to customers. Been [...]
Posts Tagged ‘content’
How to Spread Your Book Brand
Posted in Books, Brands, Ideas, content, tagged Digital content, content, Books, Ideas, Brands, For Dummies, Dictionary, Games, Licensing on February 21, 2008 | 2 Comments »
Thank you to MAKE for the running guide to the NYC Toy Fair 2008.
One product has caught my eye, specifically because of how a book publisher landed its brand all over the product and packaging, and I mean that in a good way.
The product is the “Speaking Spelling Bee” from Franklin. As MAKE points out, [...]
CES: Content Electronics Show?
Posted in Books, Consumer Electronics, Retail, book publishing, tagged , book publishing, Consumer Electronics, content, Digital content, Technology on December 20, 2007 | No Comments »
According to a special report from Retailing Today, “Delivering digital content to consumers in new ways will be a key theme at the Consumer Electronics Show next month in Las Vegas.” I think this is great news, and a potential learning experience, for all of us in book publishing. Especially publishers with rich, valuable content. [...]
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