How to Spread Your Book Brand

Thank you to MAKE for the running guide to the NYC Toy Fair 2008.
One product has caught my eye, specifically because of how a book publisher landed its brand all over the product and packaging, and I mean that in a good way.
The product is the “Speaking Spelling Bee” from Franklin.  As MAKE points out, [...]

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Apple Fans Buy More, Better Stuff

It turns out that not only do Apple/Mac-heads spend more money on their computers, but they spend more money on certain other things as well. Like music downloads and CDs.
“According to NPD’s quarterly Digital Music Monitor, in the third quarter of 2007 half of all Mac users had paid to download music tracks from sites [...]

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Berkeley Breathed’s Future of the e-book

You’ll find many strong opinions on the future of the book, and the e-book.  Berkeley Breathed’s year-end Opus strip provides a timely one (follow the link and choose the December 30 column if you can’t see the image below well):

This is exactly why the printed book will never completely disappear.  I welcome the future of the [...]

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CES: Content Electronics Show?

According to a special report from Retailing Today, “Delivering digital content to consumers in new ways will be a key theme at the Consumer Electronics Show next month in Las Vegas.”  I think this is great news, and a potential learning experience, for all of us in book publishing.  Especially publishers with rich, valuable content. [...]

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