March is Dummies Month!

Do you know you’re not dumb, but feel frustrated nonetheless?
Craving some lightheartedness in your reference materials?
Been seeing a lot of yellow and black lately?
Having sudden urges to save $5?
Have no fear, Dummies Month is here. Whether your favorite book retailer be A1Books or Amazon, Powell’s or Softpro, or any of these other participants listed below, now’s [...]

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How to Spread Your Book Brand

Thank you to MAKE for the running guide to the NYC Toy Fair 2008.
One product has caught my eye, specifically because of how a book publisher landed its brand all over the product and packaging, and I mean that in a good way.
The product is the “Speaking Spelling Bee” from Franklin.  As MAKE points out, [...]

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For Dummies Authors All Bunched Together

A cool article from The Bulletin in Bend, Oregon, a small community which is home to several of our authors: Jim Schell, Bill Chiaravalle, Suzanne Schlosberg, Dirk Zeller, and Barbara Findlay Schenck.
 Some highlights, and insight into the For Dummies brand, from the article:
‘… Deschutes County’s concentration of “Dummies” authors is about 8.6 times higher than the [...]

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