Know Your Tribe

Seth Godin occasionally strikes a chord with me.  He did yesterday.
My company is the proud publisher of many great brands.  Those of us who work with the brands extensively know that brand management is a world unto itself.
That said, I think Godin is so right-on when he says that it isn’t all about brand management [...]

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Print is Dead, Nobody Reads Anymore, Blah Blah Blah

If either or both of these oh-so-bold (-generic, -flippant, - ignorant, , -inflammatory, -statistically untrue) comments are true, then why are Amazon.com, Penguin Group, and HP bothering with this contest?

Nice collaboration and co-marketing by Amazon, Penguin Group, and Hewlett-Packard, and a bright opportunity for authors.

Quick question for Amazon: Isn’t the word Kindle a bit too [...]

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Funny Stuff at MacWorld

I last attended MacWorld in 2005.  Wish I could be there again this year because it’s always a trip to see The Devoted hang on Steve Jobs’ every word.  What will he release this year?!  How will it change the world?! 
It was 3 years ago that the iPod shuffle was launched.  Apple had hundreds of them hanging [...]

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